Image Credits: Puro Chingon Collective, 2016. Photo Courtesy of Roj Rodriguez.
From left to right: James Huizar,Claudia Zapata, Dolores Huerta, and Claudia Aparicio-GamundiThe Puro Chingón Collective is a Latino art trifecta specializing in happenings, the activation of nontraditional spaces,
designer toys, and art zines. Collective members are three Austin, Latino artists: Claudia Aparicio-Gamundi, James Huizar,
and Claudia Zapata. In 2012, the Collective formed after their initial creation of ChingoZine , a Latino arts publication. ChingoZine
is part of the Barnard Zine Library Collection, Pratt Institute Libraries, and Texas A&M University Zine Collection among several
other libraries and research centers. In 2013, the Collective initiated The Puro Chingón Social Club, a monthly Latino–themed cinema
program presented at the North Door in Austin, Texas. For previous programs, the Puro Chingón Collective conducted interactive
film viewings of movies such as Mi Vida Loca , Y Tú Mama Tambien , and Selena . Audience members received props that coincided with
key scenes in the film, allowing viewers to augment their experience in a whimsical fashion reminiscent of the Rocky
Horror Picture Show. In 2014, the Collective designed the Pachanga Latino Music Festival and debuted their designer toy line,
Chingolandia. Their designer toys are currently part of the permanent collection of the Mexic-Arte Museum and sold at
Guzu Gallery in Austin, Texas. The Collective has worked with Birds Barbershop, Fusebox Festival, Trans-Pecos Festival,
Creative Action, and Juiceland. The Nettie Lee Benson Latin American Collection currently houses
their official archives. Please email firstname.lastname@example.org for any inquiries.